The water sector is undergoing a rapid transformation, fuelled by the power of artificial intelligence (AI). From predicting leaks to optimising operations, AI is helping utilities become smarter and more efficient. Ofwat’s £200 million water innovation fund is a bold move to accelerate the adoption of these technologies in the fight against long-term water scarcity.
But here’s the truth: tech alone isn’t enough.
AI might be great at detecting problems, but it can’t fix them without one crucial element – people. That’s where Advizzo comes in.
Smarter Detection with AI
Water companies are already using cutting-edge AI to tackle leakage – one of the industry’s biggest challenges. With over 400,000 miles of underground pipes in the UK, and 20% of water lost to leaks, the scale of the problem is massive.
AI systems like FIDO are helping utilities such as Thames Water and United Utilities to:
- Analyse acoustic sensor data to detect underground leaks
- Estimate leak sizes to prioritise repairs
- Build “smart networks” that monitor water flow in real time
And elsewhere, utilities are using AI to model consumption and optimise operations:
- Anglian Water is developing a smart water grid to monitor and predict demand
- AI-driven predictive analytics help forecast future usage and manage resources more efficiently
- Sensor-based insights guide preventative maintenance and improve system resilience
Advizzo: Turning AI Insight into Customer Action
At Advizzo, we’re going further. We’re building AI solutions that not only detect leaks using machine learning and smart meter data – we’re using our unique behavioural science framework to turn those insights into action.
Because knowing there’s a leak is one thing. Getting a customer to fix it? That’s another challenge entirely.
Our platform bridges the gap between data and action. We combine behavioural nudges, personalised communications and insight-driven engagement to guide customers towards fixing leaks, reducing usage and changing habits – for good.
Advizzo: Your Behavioural Intelligence and Engagement Layer
Think of Advizzo as the missing piece of the AI puzzle. We don’t just process data, we activate it. Our behavioural intelligence platform sits on top of the data stack, transforming raw numbers into real-world impact through tailored customer journeys, nudges and insights.
We align people with technology to drive measurable reductions in water consumption – improving performance, cutting costs and delivering on sustainability goals.
And now, with next-gen AI models in development, we’re pushing the boundaries again. Trained on vast datasets, these models will help us:
- Identify specific types of leaks inside homes
- Personalise advice and interventions based on customer behaviours
- Scale proactive engagement with minimal effort from utilities
AI Needs Engagement – Here’s Why
The key to unlocking the full potential of AI in water management? Customer feedback. The more we understand how leaks were identified, reported and resolved, the better your AI models may become. Every interaction strengthens the system and delivers greater value to both users and water companies alike.
That’s why now is the time for water companies to invest in capturing and collating customer-level data. It’s better, faster, stronger and less risky than water companies trying to do this themselves. Without it, even the smartest AI can’t deliver meaningful outcomes.
Tech alone won’t solve the water crisis. You need behavioural engagement to turn insight into impact.
Advizzo is ready. Are you?