We often get asked if Advizzo is a consultancy. It’s a common misconception – and one we’re keen to clear up.
Advizzo is not a consultancy. We’re a Software-as-a-Service (SaaS) company using behavioural science and data analytics to power customer transformation across the utilities industry – at scale. Our mission? To change the way people think about water, gas and electricity – helping them use less, save more and protect our planet’s precious resources.
How do we do it? We use behavioural science to enrich people’s lives – making it easy for utility customers to understand their usage, change habits and make more sustainable choices.
Who we are
Backed by deep sector knowledge in both software and utilities, our founders saw a powerful opportunity to harness the potential of household utility consumption data.
Advizzo’s data-driven customer engagement platform was established in London in 2015 and combines data science, Machine Learning, behavioural science and smart data visualisation to help utility companies tackle one of their toughest challenges: influencing customer behaviour to motivate real change in household water and energy use.
Our goal is simple – turning data into insights into human action. And we’ve been doing that for utilities all over the world for over ten years.
Here’s how it works:
Data in – We take personal household billing and meter data (smart or non-smart), and enrich it with relevant third-party inputs like weather data.
Insight generation – Our Machine Learning models detect trends, flag anomalies and identify behavioural patterns.
Behavioural nudges – We use behavioural science techniques like social norm messaging and personalised tips to nudge and boost customers towards more efficient habits.
Omnichannel delivery – Whether it’s personalised insights , usage alerts or portal notifications, we deliver timely, tailored insights direct to the individual households and businesses.
Agent support – Our software also supports a utility’s internal teams, giving call agents real-time access to customer insights through a dedicated interface.
The result? A smarter, more scalable way to drive down consumption and boost engagement, without relying on traditional, generic customer education campaigns.
SaaS, not consultancy
We don’t just give advice. We provide a scalable, proven SaaS platform that’s already trusted by utilities across the globe.
Our platform is built for seamless integration with a utility company’s existing infrastructure, CRM portals, customer apps and smart meter platforms. There’s no need to start from scratch. In fact, our Enterprise Edition can be fully embedded into any MyAccount portal or app using APIs and widgets.
The power of the platform
Our SaaS platform is purpose-built to manage complexity at scale. Here’s some examples of what it delivers:
- Cleans and processes raw usage data quickly and at volume
- Applies predictive modelling to spot usage trends and identify outliers
- Generates personalised communications like home reports, alerts, social comparisons and savings tips
- Supports regulatory reporting, including regulators’ requirements, and multi-year targets
Why it works: Where behavioural science meets data science
It’s not just about the tech. The magic happens when data science meets behavioural science.
We use proven techniques, like social norming and goal-setting, to boost education and nudge customers toward better choices. And the results speak for themselves:
- Up to 8% reduction in water or energy use in 12m
- Improved customer satisfaction and engagement scores
- Increased uptake of services like leak repair, home visits or smart meter upgrades, often beating clients past performance
By making consumption visible, relatable and actionable, we help customers make changes that stick.
Who we work with
We’ve been supporting utility companies across the UK, Europe, USA, Australia, New Zealand and the Middle East. In the UK alone, we’ve worked with more than half of the country’s water utilities, supporting national rollouts of Behavioural Programmes that improve performance and engagement.
Let’s work together
Now is the time to rethink how utility companies engage with their customers.
Regulators are raising the bar. Consumers are demanding more. And the transition to net zero can’t happen without better customer action.
Let’s bring behavioural science and smart software together to shape a more sustainable future.
Contact us to see what the platform could do for you.