Advizzo is pleased to announce the launch of an innovative project with Yorkshire Water. The initial project is part of Yorkshire Water’s commitment to innovation; to meeting Ofwat’s 2019 Price Review (PR19) and to improving customer service and satisfaction.

Yorkshire Water provides clean water and sanitation for over 5 million people across the Yorkshire and Humberside region. The company is committed to continually exploring and developing new ways to do things better. Last year it started the most extensive smart water network pilot in the UK, to improve the essential water supply service it provides its customers. As part of its commitment to Ofwat’s PR19 leakage reduction target it has invested £50m in leakage detection and is testing smart metering technology as part of its strategy to reduce leakage.

Advizzo is working with Yorkshire Water to launch a behavioral science based customer engagement project with the aim of:


Reducing customer’s water use

  • Demonstrating that our solution can deliver quantifiable PCC savings to help Yorkshire Water meet performance commitments.

Improving customer satisfaction and smart meter acceptance

  • To help Yorkshire Water understand the benefits of smart meters and a develop a smart meter acceptance approach for future mass roll-out.
  • To increase customer satisfaction using smart meter insights and behavioral insights.

Alison Hipkin, Behavioral Change Campaign Coordinator at Yorkshire Water, said:

“Water saving is important all year round, as it protects the environment and ensures there’s enough to go around in periods of hot and dry weather. We’re really looking forward to seeing the results from this pilot and understanding more about how we can support our customers to reduce their water usage.”

Julien Lancha, Chief Customer Officer, Advizzo comments,

“We are delighted to be working with Yorkshire Water to help them achieve their PR19 targets and to better understand the benefits of smart meters in terms of customer engagement, digitization, behavioral change and water savings.”

You can read more case studies here or read our blog to discover How behavioural science can support smart meter deployment.

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