In 2017, Advizzo began working with South East Water (SEW) on a behavioural science-based customer engagement programme. Over the course of the three years, the programme has successfully achieved a significant water saving across the customer base involved. SEW was keen to explore whether further water efficiency gains could be achieved with a new engagement programme working with Advizzo that specifically targets its customers with smart meters installed.
Drivers for change
SEW supplies water to 2.2m people in the South East of England. Like all regulated water companies in the UK, SEW has customer driven targets to reduce household consumption.
Advizzo has been working with SEW to achieve its reduction in water usage target with a three year customer engagement programme. The programme involves sending personalised Water Use Reports to bill payers, designed specifically to drive new behaviours that will reduce water consumption through personal feedback related to household water usage. Now, through a partnership with Xylem, a leading global water technology company, Advizzo has been asked to turn its attention to SEW’s smart meter customers.