Across Europe, water systems are under unprecedented strain. From prolonged droughts and climate volatility to ageing infrastructure and growing demand, the need for action is urgent. The Water Innovation Europe 2024 Policy Report and the recent Joint Statement on Digitalisation for a Water-Resilient Europe underscore the same message: Europe must embrace smart, digital, people-centred solutions to build resilience.
The time for siloed solutions is over. We need a holistic strategy that brings together policy, infrastructure, technology and human behaviour. That’s where Advizzo comes in.
Digitalisation: A core solution
Digital transformation isn’t just an option. According to the Water Innovation Europe 2024 report, it’s a core enabler of sustainable water use. The report calls for:
- Real-time monitoring
- Predictive analytics
- Smart infrastructure management
- Customer engagement through behavioural insights
Likewise, the joint industry statement, endorsed by 13 major water and tech organisations, urges the EU to support digital tools across the water value chain to tackle climate, demographic, and infrastructure challenges.
In short, digitalisation isn’t about gadgets. It’s about using data to drive smarter decisions, and empowering customers to change how they use water – every day.
Where Advizzo fits in
Advizzo’s digital customer engagement platform was built to do exactly this – turn data into insight and insight into action.
Behavioural science for customer engagement
We use behavioural science and analytics to deliver tailored communications that nudge consumers towards more efficient water use. Personalised usage reports and water-saving tips delivered directly into the hands of individual consumers are proven to reduce consumption by 1-3%, a small change that adds up to massive impact at scale.
Smart metering integration
Working with our parent company, Calisen, we are helping roll out smart meters across the UK, transforming raw data into customer-friendly tools. This empowers households to spot leaks, track usage trends, and better manage demand – all in real time. Read more about our partnership with Calisen.
Support for regulatory targets
With AMP8 fast approaching, UK water companies are under pressure to meet stringent Ofwat targets. Our platform supports these goals by delivering measurable reductions in consumption and increasing customer awareness – helping utilities hit their performance commitments while improving service. Find out how we can help water companies slash PCC and leakage to meet AMP8 targets here.
Global success stories
From Yarra Valley Water in Australia to utilities across the UK, USA, Europe, New Zealand, and the Middle East, our approach has been proven across diverse geographies. Our scalable, cloud-based solution adapts to local needs – making us a true partner in the global shift to smarter water management. Check out our case studies.
Making the green and digital transition real
It’s easy to talk about transformation. Harder to deliver it. What makes our solution stand out is its ability to bridge the gap between ambition and implementation.
The green and digital transitions aren’t separate paths, they’re deeply linked. Without digital insights, sustainable water management lacks the precision and engagement it needs to succeed. And without engaging people, even the smartest technology will fall short.
We’re proud to bring both together – technology that works with human behaviour to drive real-world results.
Building a water-smart society
Water resilience can’t wait. The tools to deliver it already exist and Advizzo is one of them.
As the EU develops its Water Resilience Strategy for 2024–2029, there’s a clear need to scale-up proven digital solutions. Platforms like ours aren’t just useful. They’re essential.
Now is the time to act – to turn strategy into impact, policy into practice, and ambition into measurable change. Because a water-smart society starts with water-smart customers.
Suggested further reading
Blog – Supporting the UN’s Sustainable Development Goals
Blog – Solar Impulse foundation award Advizzo with the “efficient solution” label
Blog – How Advizzo Can Help Water Companies Slash Per Capita Consumption and Leakage to Meet AMP8 Targets