In this blog we’ll explore five powerful added value services that Advizzo provides it utilities clients:
1. Solutions for B2B and B2C customers
We can provide customer engagement solutions and data visualisation services for utility company’s B2B and B2C customers, as well as domestic customers – whether they are SME’s or multi-site corporations. What’s more we can provide businesses with the ability to view their dynamic consumption data across all utilities – electricity, gas and water, and all sites, in one place.
2. Personalised UX
We provide a personalised user experience (UX), which is critical in today’s world where consumers expect more products, services and support to be accessible instantly and seamlessly, via the channels they need to receive it in. Read more about why a user let customer experience is key for sustainable growth.
According to Forrester, nearly 95% of leaders across utilities say that providing a great customer experience is their top strategic priority, while 75% claim they want to use customer experience as a competitive advantage.1
The solution lies in using customer smart meter data to ‘give something back’ to customers – to create a ‘user-led’ customer experience by way of enriching data and offering customers personalised insights, advice and tips.
Tailored messages are more relevant and more likely to engage customers. That’s because personalisation ensures customers see the value in the communication, leading to higher response rates.
The success of personalised communication lies in its ability to connect with customers on an individual level. People are far more inclined to act on advice that reflects their unique behaviours, needs and lifestyles. Personalised messages make communications immediately relevant, helping customers understand the direct impact of their actions on their consumption and bills. This connection drives engagement and fosters a greater willingness to adopt conservation measures.
With Advizzo’s extensive experience in leveraging data and combining it with behavioural science techniques, such as social norms messaging and nudging techniques, we have transformed the UX for utility customer.
We help create a user-led customer experience by plugging in our APIs and combining it with multiple data sources such as metering, tariff, open-source or customers’ own input. We then help deliver a personalised online customer engagement experience based on the customer’s personal data. Using historical consumption alongside disaggregated usage data, we create and communicate tailored tips to help customers reduce their consumption, make changes to their consumption and therefore optimise their bills and their impact on the planet.
3. Aligning with sustainability goals
Our current and upcoming services are proven to have a direct and positive impact on seven of the UN Sustainable Development Goals (SDGs) initiatives, which are increasingly becoming part of the new regulatory framework for utility companies.
SDGs are a collection of 17 interlinked global goals set up in 2015 by the United Nations General Assembly with the intention to achieve them by the year 2030. They provide a universal framework that water and energy suppliers can use to build strategies to address the world’s most challenging sustainability issues.
It is more important than ever that companies identify ways in which they can innovate and drive meaningful action in their own operations and value chains to contribute to the SDGs in collaboration with stakeholders. What is your strategy to address the world’s most challenging sustainability issues? Read more about how our customer engagement solutions support the UN’s sustainable development goals.
We have also been awarded the “efficient solution” label by the Solar Impulse Foundation. The Foundation, established by Bertrand Piccard, identifies clean and profitable solutions that can be implemented on a large scale to help achieve carbon neutrality objectives and protect the environment. Read more about the Solar Impulse award.
4. Compliance
For utility companies compliance is critical. We help water and energy companies comply with regulations. Take a look…
- Water – By changing consumer habits, utilities can decrease residential energy and water consumption by up to 3% and avoid or reduce potential regulatory penalties by reporting mandatory savings (i.e. residential per capita consumption reduction, customer leakages etc.)
- Energy – We provide support for demand side management regulatory compliance (home energy report programme), as well as support for smart meter deployment. Read more about how our programmes help support smart meter deployment.
We are compliant with the most up to date data compliance data handling policies. We also provide full GDPR and data handling compliance, as well as data security with the appropriate security processes.
Furthermore, our solutions are built in line with Web Content Accessibility Guidelines (WCAG) ensuring they are accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities.
5. Verified solutions
When it comes to validating the success of our solutions, we always use the most rigorous methodology. Randomised Control Trials (RCTs) allow us to determine with confidence that any effects we measure can be causally attributed to our solutions.
Through Randomised Control Trials (RCTs) and A/B testing we measure the impact of our communications and customer interventions. This enables us to improve our communications to make them even more effective and to determine the ROI.
Read more about the importance of AB testing and RCTs.
Suggested further reading:
Blog – Why multi-channel customer engagement is the new Business As Usual
Supporting Information
2 https://hbr.org/2014/08/the-value-of-customer-experience-quantified